JiaLing group started counter-offensive war in overseas markets
time2010/05/19
1.From January to April, the Group's exports grew 98.17% , Foreign exchange income grew 93.9%.
This year, Faced with the negative impact of the global financial crisis, the Group keeping a low profile, hard skills, and actively adjust the strategy, vigorously implement the changes, reinforce the foundation management, integrated staff structure, focus on the end markets , started Counterattack war, promoted the overseas market "rebound" quickly.
2.focus on key market.
Accordance to the overseas marketing of"volume in Southeast Asia, breakthroughs in Africa “. Persist on?the "make a difference", concentration of superior resources, Jialing pay close attention to key markets, In mature markets,such as Southeast Asia market, For the actual situation of big competitive pressures, We make full use of the resources of Guangdong Jialing, Henan Jialing, Shanghai Jialing and other production bases to compelete each other. Which use the Philippines, Myanmar and other regional differences in the market, strengthen the product introduction and promote the sales growth. From January to April, Myanmar market sales went up to the top of overseas markets.In relatively weak market such as African, According to the of principle "go in, stay, take root", We avoiding seized market share by other company, open a new path like North Africa, West Africa and other regional markets, exploiting sales appreciation space. Meanwhile, Through training overseas sales team, Financing to reshape the image of the retail terminal, We effectively improve the "JIALING" brand reputation and influence.
3.Approach the terminal, change "shopkeeper" to "salesmen."
To alleviate the depressed situation of overseas market, the group organized “go out, understand the market, understand the end”, to observe the changing situation by research on overseas markets, seizing the market through targeted market research, making marketing strategy with overseas distributors , to seek common interests, rebuild the confidence of key market dealers. At the same time, We standing on the height of overseas marketing strategy, reformed trader structure and restructuring the organization. We also stablished institutions abroad, Presenced overseas sales representatives, to achieved "make trade" to "do marketing" change.
4.Open up potential markets and develop Blank market.
Jialing overseas market has been affected to some extent by the global financial crisis.To further develop the market, the group open up potential markets, make full use of policy advantage and financial tools. At present, Group has achieved substantial transaction with five countries in West Africa, negotiation with Egypt dealers having made a breakthrough, consultation with Nigeria distributors is under control.