ISMM 2009 Held Brand
time2010/01/08
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On Dec.12 to 13, 2009, the ISMM2009, sponsored by MRCC and Tianjin University of Commerce, was held on Tianjin brand. The theme of this conference is “technical innovation of marketing management and economic development”. About 300 scholars in and abroad and teachers and students on campus from Purdue?University-?West?Lafayette?USA, Capilano University Canada, University of New South Wales, Australia Deakin University, City University of Hong Kong, Qinghua University, Renmin University of China, Zhejiang University, Nankai University etc. participated in this conference. Chen xueqi, the secretary of Tianjin University of Commerce China; Kou, xiaoxuan, president of International Education Institute, Tianjin University of Commerce; Zhang guowang, president of Business College, Tianjin University of Commerce; Vice-president Wang junsheng attended the conference, which was also attended by Fan Xiaoping, director of Department of Marketing，Zhejiang University; Wu xiaoyun, professor of Department of Marketing，Nankai University; Wei fuxiang, president of School of Management，Tianjin Normal University; Sun xuanzhong, president of China University of Political Science and Law Business College; Chen jingdong, director of EMBA center, Xi'an University of Technology; Liang dong, president of Business College, Hanjiang University, Wei nongjian, president of Shanghai Institute of Foreign Trade; Hou shuxia, president of Finance and Economics Institute Of The Inner Mongol; Jin junxi, president of ?Business College, Chongqing Technology and Business University; Lian yi, director of Guilin University of Technology; Li shizong, president of Wuhan University of Science and Technology Business & Technology Institute; Cui xun, vice-president of Business Administration College, Ocean University of China; Xu zhengliang, vice-president of Management College, Jilin University; Li shengxiao, president of Management College, Shaoxing College of Arts and Sciences; Zhou faming, president of College of Economics & Management, Agricultural University Of Hunan; Qi yanbing, secretary of College of Economics &Management, Sichuan Agricultural University; Shi baojin, president of Henan Institute of Science and Technology; Zhang hong, College of Economics and Management, Xi' an University of Post &Telecommunications; Sun lihui, president of college of management, Changchun Taxation College; Xu dayou, president of college of management, Guizhou College of Finance and Economics; Li kai, president of College of Business Administration, Anhui University; Qian yonggui, vice-president of Business School, Chengdu University of Information Technology, etc..
In the opening ceremony, Jin hongyang, the vice-president of tianjin education commission, attended the meeting and gave a important speech, which was fully affirmed the value and contribution of this conference. The president of Tianjin University of Commerce China, Liu hanshu delivered a speech and extended a warm welcome to the domestic and international expert scholars. ?The independent director, vice-director of MRCC professor Guo guoqing made a speech and showed appreciate to Tianjing University of Commerce who held this conference, made a brief introduction of the current running conditions of MRCC, indicating the tenet of MRCC “Promote people-oriented, advocate academic democracy, academic freedom, academic honesty”, emphasizing the active meaning of international English academic weekly advocated and established by international Chinese marketing researchers, advocating the domestic and international expert scholars to work together for promotion of the marketing. Besides, Professor Efffe S. Simpson from Brigham Young University—Provo emphasized the great significance of this conference to the development of China marketing as well as the contribution of MRCC for internationalization of China marketing. Meanwhile, in the opening ceremony, the Professor Roger Layton from University of New South Wales received the Award of Excellence by MRCC for his outstanding contribution to promote the development and spread of marketing theory in China.
Later, experts and scholars at home and abroad made extractive speeches on their respective studying areas. Professor Andrei Ribalkin from Capilano University in Canada illustrated by the case of Haerbin to bring forth the developing actuality of China hotel industry and looked forward to the future development trend. Assistant Professor Liu Qiang from Purdue University in USA delivered a cheerful speech on pharmaceutical marketing. Professor Layton from University of New South Wales in Australia entrusted Professor Duan Zhirong, his scientific research assistant to attend this conference and disserted on marketing system theory incisively. Besides, Professor Fan Xiaoping from Zhejiang University gave an systematically analysis on online purchasing intention in virtual community; Professor Li Zhihong from Jianghan University addressed his unusual opinion on precision marketing; Professor Baimo from Tianjing University of Commerce expatiated on China tax rate and marketing management in listed company; Professor Jinli also from Tianjing University of Commerce discussed the Brand Cognition of Tianjing in city marketing process; Associate Professor Chen Fukai from Beijing Forestry University introduced the research process of brand asset in China communication industry; Professor Zhang Yueli from Zhejiang Forestry University expounded the nonlinear canonical correlation analysis on brand satisfaction, brand trust and brand loyalty degree meticulously. Finally, Professor Wu Xiaoyun from Nankai University expressed his unique point and experience on academic innovation. Thoughts collision in the first of the conference was ended in a tense and lively atmosphere.
??? In the morning of the second day in the session (Dec. 13, 2009 Sunday), an academicpanel discussion was held. According to each referring dissertation topics, scholars were divided into several discussion groups to communicate their research achievements.Presided over by honored guest, the discussion followed these issues on “reputation and brand” “services marketing” “customer behavior” and “marketing innovation”. This afternoon, ISMM2009 committee affairs set organized all scholars a visit inspection in Tianjing, which was a good way to let them know much about Tianjing and provided more chances for them to communicate deeply.
The two day’s ISMM2009 conference was regarded as a gluttonous feast for marketing theory researchers. In order to maintain the requirement of scholars at home and abroad, the ISMM2010 conference will be hold in next year. The contributions invited affairs has been started up. The proceedings of ISMM2010 conference would also be recorded in Index to Scientific & Technical Proceedings (ISTP).
With the opening of the new seaside developed area, the innovation of marketing management technology plays a more important role in economic growth and society development. Besides, this international forum held in Tianjing University of Commerce is a good way for institutions of higher learning to take their academic advantages to gather famous scholar resources domestic and overseas to resolve problems in academy and practice. It’s an opportunity for marketing scholars to communicate new thoughts. And it promotes the innovation of marketing scientific theory and the development of marketing management practice.